This firm came to me with an already-designed website that had been done with Flash. They complained about the extraordinarily long load time and hoped to reduce it in order to improve visitor retention.
I suggested removal of the Flash and optimization of the XHTML and CSS. I also pointed out the poor rendering of the site in Internet Explorer 6 and resolved that issue. The final product was a W3C-compliant XHTML/CSS template that renders well cross-browser.