Search Engine Optimization & Marketing
Search engine optimization and search engine marketing are complex areas—like many strategy games, these areas are easy to learn but difficult to master. In addition to providing search engine placement and search engine position improvement services directly to clients, I am in the process of writing a series of articles that are useful not only to people considering my services, but also to do-it-yourselfers.
- Search Engine Optimization Services — This page describes the search engine optimization and marketing services that I offer to clients. I am selective in the sites that I accept—I only take on work for sites for which I believe I can produce a true and substantial improvement.
- What is the difference between SEO and SEM? — This page details the difference between Search Engine Marketing and Search Engine Optimization, which is actually a sub-category of SEM.
- Optimizing your title tags — This page goes into detail regarding how to best optimize the title tags for your site.
- SEO — Keeping it Honest: White Hat vs. Black Hat Search Engine Optimization — This page explains the difference between what is known as "white hat" and "black hat" search engine optimization techniques.